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Ben & Jerry's Ice Cream Launches Anti-War Campaign

by Steve
7/14/2006 02:33:00 PM

Ben & Jerry's American PieBen & Jerry's Ice Cream unveiled its new anti-war media campaign dubbed, "Federal Budget Priorities Campaign".

The popular left-wing frozen confection says that they want to help Americans decided for themselves how to more equitably slice the proverbial pie. The goal is to heighten awareness of the money the Pentagon spends on nuclear weapons vs. a shortfall of spending on basic unmet needs of children...
"We can do much better for America's children", says Walt Freese, Ben & Jerry's CEO. "Many military experts agree that up to $13 billion can be cut from nuclear arms spending without compromising national security. These funds should be redirected toward programs such as universal child health care, immunization programs, and Head Start - at no additional taxpayer expense."
How does Ben & Jerry plan to spread its message? With a new ice cream flavor of course!

The new flavor aptly named, "American Pie", is an apple flavored ice cream loaded with pieces of apples and pie crust. The lid of the carton of this new flavor displays a pie-chart illustrating the "food for thought" that Ben & Jerry's wants to call to attention.

In addition, the company is planning a multi-city road tour running through Washington, D.C., New York, Boston, Chicago, Seattle, San Francisco and Portland, which will give away samplings of the new flavor.

There will also be a nationwide postcard writing campaign, where visitors to Ben & Jerry's Scoop Shops will be urged to send postcards to Congress to asking lawmakers to consider Ben & Jerry's words of wisdom.

Ben & Jerry's return to social awareness comes on the heels of a publicity blunder, when it pissed off thousands of Irish Americans for launching its "Black & Tan Ice Cream" on St. Patrick's Day, the day when Irish celebrate their heritage. While the flavor was meant to celebrate the famous beer beverage, it instead reminded Irish folks of the atrocities they suffered at the hands of the English. The company later issued an apology after the matter was publicized by Reuters.

If you want to see the message behind American Pie, visit Ben & Jerry's American Pie webpage.

5 Comments:

  • This is great! Thanks Ben & Jerry's.
    Why not have an unveiling in Atlanta?
    Atlanta WAND (Women's Action for New Directions) and friends would love to help celebrate this new product with media and the public. We could gather the peace and justice community and civil rights community and the women's community and the labor community and the teachers and health professional communities and the whole gosh darn environmental community (no nukes y'all!) to re-emphasize WAND's mission of redirecting excessive military funds towards unmet human needs.
    Bobbie Paul

    By Anonymous Anonymous, at 10:01 AM, July 29, 2006  

  • anomymous said

    Agreed the military has historically wasted resources and money. But the Americans who believe that we have the money to fight the war need to look at John Lewis's web site showing the national debt ticking. Why not give the children in America a gift and advocate paying off the national debt. We are broke and indebt, what money for global dev.??? Check children in America in poverty, find out how many receipients of welfare are spending our tax dollars on drugs,without a system for testing. Selling food vouchers that should be provided to feed the children. Ignorance of nutrition, We have a lot of work to do at home. This would help children in our country. Imagine a 3rd world country like Algeria being able to pay off their national debt. Who do we think we are? God? The working class are taxed into slavery , others demand support and do not work. People in Atlanta are afraid of their own ghettos and our mayor is rewarded and commended for creating the highest property tax base in the country that has no system for evaluating taxes other than when a house is sold. All a devoleper has to do is target a widows property and focus on debris in her yard and the city of Atlanta will drive her crazy until she sells to those who have filed the complaints. Their making so many rules they cant keep them their selves. We are spending money we dont have in the first place. Atlanta has torn down so many of the poors housing, created a group of city dewellers that are anti poor and anti God. Why on earth would someone whom I buy ice cream from Go against protecting ourselves and Isreal as everyone seems to want to wipe us off the face of the earth, we have a corrupt system. We are in a mess! Charity and health care should begin with our widow and children. We have so much hatred and rational segregation how can resolve others problems with our prisions overflowing with youth and people who are from the homeless and addicted community.

    By Anonymous Anonymous, at 7:01 PM, August 11, 2006  

  • Ben and Jerry's can kiss my big, white, Irish butt. Anyone who supports a cop killer can go straight to the devil. May all their product be tainted.

    By Blogger Koolaid Killsus, at 7:06 PM, September 24, 2007  

  • Releasing that Black and Tan ice cream on St. Patty's Day is pretty unforgivable. It's one of those things that you really can't mistake the offense as a mistake. To release it at all would be offensive (but perhaps ignorant). To release it on St. Patty's is an overt 'Fuck You'.

    By Anonymous Marc Garvey, at 3:29 PM, September 28, 2007  

  • I am proud to be a Ben and Jerry's customer.

    By Anonymous Lily, at 2:04 PM, October 01, 2007  

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