Accuracy in Media is still fighting the battle against the fake memo used by 60 Minutes and USA Today in their fabricated story meant to change the outcome of this country's presidential election. Should you care? Yes, if you care whether the information the media gives you is true. Yes, if you want them to know you are outraged by their institutional lying to further a hidden political agenda. Yes, if you don't want them to just brush aside your concerns.
USA Today thinks it got away with running the same story as CBS because the American people really do not care about it anymore. Accuracy in Media has a good piece
detailing USA'a position on Memogate. Take a quick read through it and at the bottom there is information about what you can do to change USA Today's mind.